Freedom Lifestyle Create a Successful Website That Sells

When it comes to creating a successful website, small businesses tend to overlook the importance of having one. They believe a well-performing website is too expensive to support and design, so they choose the cheap route.

Or they overlook selling their products and services in favor of telling about their business. Whatever the issue, many companies negatively impact their ability to create a successful website that helps drive business.

In a previous article, I discussed why a small business must be online to succeed in today’s business environment. Now, I will discuss how a small business creates a successful website that generates more sales for your business.

The keyword to focus on is SELLS. Selling is your business’s lifeline and puts food on your table.

This is critical because your website is your online profile broadcast to those searching for what you do. Their search brings you and your competitors (if you are even pulled up).

So, when they go to their Google results and click on your website, will it be an effective sales tool?

So, how do you create a powerful website that helps effectively sell your business’s products and services?

1. Engagement Instead of Static

Do you remember those static Geocities websites that used to be the standard website on the internet? Some businesses still have websites that look and operate just as archaic. Who would take a company seriously that has a website that does not look current and has them wondering if the business is still operating?

No one. A website that looks cheap will get bypassed in favor of a better-looking website.

We live in an age where people need to have their attention grabbed immediately. Your engagement level is low if multiple visitors visit your site, quickly scan, and leave. That means your website needs videos, free goodies, and audio clips—basically, it requires more than just a site full of text.

Today’s average consumer has a concise attention span, so you must capture their attention quickly to lead them to your intended offer.

2. Cleary Communicate the Results Produced From a Successful Website

Your website must effectively communicate the value that can be provided to visitors searching for a particular solution. Many websites do a lot of telling, thinking it is the same as selling.

And that can be further from the truth. They are two completely different types of communication. Telling is saying what you believe the individual wants to hear. Selling is demonstrating the value that you know the individual wants.

When someone visits your business’s website, they are looking for precise information on how you can solve their challenges. A bunch of fluff information is unnecessary and distracts from how you provide results. It only confuses a person, eliminating your business from their list of potential companies to contact for further information.

A confused person will go to another website that can provide direct answers and clear examples of how that business produces results.

3. Make it Simple & Easy to Navigate

Don’t you hate those business websites where you must search hard for the desired information? For example, you may be unable to locate the contact information to call that business.

That is a potential customer loss for that business because that website is not user-friendly. A golden rule in sales is to keep it very simple.

Have all information upfront and easy to locate on every page so that your website’s visitors can easily be led to become customers. Have all the essential information displayed: email sign-up, contact information, and check-out options. You don’t need 20 pages of information to be effective.

All you need is a Home Page, an About Page, a Product/Service Page, a Contact Page, and a Blog Page (optional). Please keep it simple with practical information leading to the desired actions (engagement, inquiries, selling).

Your website is your salesperson, able to sell to hundreds of people in one day. However, that can only be achieved when your website is given the ability to perform that task successfully.

The goal of your website should be consistent sales, making you money even while you are sleeping.