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  • What is the sunk cost fallacy? Are you negatively affected and don’t realize it? When we focus solely on past cost rather than present and future benefits the sunk cost fallacy may be the reason.

    The sunk cost fallacy is in full effect When our behavior is a result of previously invested resources rather than present and future benefits.The sunk cost fallacy is at work when we over eat until the verge of becoming ill at an all you can eat buffet. You believe you paid for it but as a result, you did enjoy it because of feeling ill. More . . .

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