Buy Nothing Day Whirl Mart!

Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single event in Troy, NY, has, over the course of a year, evolved into a ritual activity performed across the U.S. and known around the world.

It is a ritual during which a group gathers and silently pushes empty carts through the aisles of a superstore. Whirl-Mart utilizes tactics of occupation and reclamation of private, consumer-dominated space to create a symbolic spectacle.